In 1947, Edward Bernays defined public relations as “the engineering of consent” (in Parsons, P. 2004, p106) and believed that it was this ...

Back in the 1980's, before MySpace, before Yahoo and definitely before Facebook, Superman and Clark Kent lived relatively separate exis...

Direct marketing refers to any marketing that has direct contact with a consumer. In a changing communication landscape, this means that so...

Values are required in all departments of an organisation, not just PR; measurement is an everyday tool, and a vital one at that. ...

Augmented Reality - it might sound a little like an oxymoron, considering you can rarely amplify reality itself. But with augment meaning ...

It would seem slightly ironic that the PR industry needs, essentially, a PR overhaul. But it's true. Many a seasoned practitioner would...

Tapscott and Williams posit that " the new mass collaboration is changing how companies and societies harness knowledge and capability...