About the Author

Lauren Hockey is a final year PR undergraduate at the University of Gloucestershire with experience in, and a passion for, the motoring sector.

As part of her industrial placement, Lauren completed a year in the Press Office of Toyota GB and Lexus UK, gaining invaluable experience in media relations, corporate affairs, national and pan-European product launch, proactive and reactive response to media enquiries, as well as experience at industry title Auto Express. As a member of the Motoring Industry Public Affairs Association (MIPAA), Lauren maintains a fervent interest in the promotion of the automotive sector.

Lauren has a keen interest in social media and online communication, and frequently appears in Behind the Spin's Social Student Rankings, a top 20 list profiling PR students in the UK with a strong online presence.

In addition to this, Lauren is a keen horse rider, a lover of British  and International Eventing, and enjoys the great outdoors. She has her own Thoroughbred x Connemara mare at home in Dorset, two Border Terriers and a demon cat.